The retainer · built once, runs every week

AI Business Pulse — the Monday report that writes itself, and the chase emails that wait for your say-so.

Every Monday morning an AI reads your live numbers, writes two or three plain-English paragraphs about what actually happened, and emails it to you. Then it looks at who still owes you money and drafts the follow-ups — and stops, so you decide whether they send. $1,000 to build, from $250/month to run.

A real person in Gainesville, FL · working with small businesses everywhere

Watch a report write itself — 20 seconds

The problem

Nobody is reading your numbers on Monday. Including you.

Most small businesses have the data. It’s in the invoicing system, the job sheet, the rent roll, the sales tracker. What they don’t have is the twenty quiet minutes it takes to open all of it, work out what changed since last week, and decide what to do about it.

So the numbers sit there, technically available and functionally invisible — until something has already gone wrong for six weeks.

The Pulse is the standing appointment you never have to keep. It reads what you already have, tells you what moved, and points at the one thing worth your attention this week. Not a dashboard you promise yourself you’ll check. An email you’ll actually read, because it’s three paragraphs and it’s about your money.

A dashboard waits for you to remember it. A pulse shows up whether you remembered or not.

What you get

What lands in your inbox every Monday

One email. Written, not assembled — you read it, you don’t interpret it:

  • The week in plain English — two or three sentences an actual person would say out loud: what came in, what went out, what changed, and whether that’s normal.
  • Your numbers, not a template’s — collected, jobs finished, hours billed, units occupied, whatever your week is actually measured in.
  • The one thing to act on — not nine flagged items you’ll ignore. The single thing most worth ten minutes this week, and why.
  • Who owes you, and how long they’ve owed it — the outstanding list, sorted by how overdue, so the quiet ones stop being quiet.

How the math stays right: the totals are computed by formula before the AI ever sees them. The AI writes the wording; it never does the arithmetic. That’s a deliberate design choice — language models are excellent writers and unreliable accountants, so I only let it do the part it’s good at.

The part that makes it safe

It drafts the awkward emails. You decide whether they send.

The hardest part of getting paid isn’t writing the email — it’s making yourself write it. So the invoice ages, and by the time you finally say something, you’re sending a stiff letter to a customer who would have paid at two weeks with a friendly nudge.

The Pulse watches how old each unpaid invoice is and drafts the right message for its age: a light nudge at fifteen days, something firmer at thirty, something serious past sixty. Under fifteen days it deliberately says nothing at all — the silence is what makes the first nudge land as attentive instead of twitchy.

Then it stops and hands the drafts to you.

The system decides who and what tone. You decide whether.
No customer of yours ever gets a stiff letter because a robot thought it was time.

This is the line I won’t cross on your behalf, and it’s deliberate. Automation should handle the remembering and the drafting — the labor. The relationship call stays with the person who has the relationship. You approve a list; you don’t hand over your customers.

Built for how you actually work

It reads the sheet your business already runs on

The Pulse doesn’t need you to change systems. It points at where your numbers already live — and if that place is a mess, cleaning it up is the thing I do anyway.

  • Contractors & trades — quoted versus actual per job, so a job going underwater shows up while you can still do something about it, not at year end.
  • Property managers — rent collected, expenses, per-owner payouts, and a flag when an owner’s check drops with the unit-level reason why, before they call to ask.
  • Staffing & agencies — placements, hours, commissions, and who on the team still has money outstanding.
  • Anyone who bills — booked versus billed reconciliation, which is the one that quietly finds work you did and never invoiced.

Each of these is a working sample sheet I’ve already built. Ask and I’ll send the one closest to your business so you can see the shape of it before we talk about your data.

The offer

What it costs

Setup: $1,000 flat. Connecting your data, defining what “a good week” means for your business, writing the summary logic, and getting the first few pulses right with you before it goes on autopilot.

$1,000 flat setup · then from $250/mo to run · most between $250–$500

Running it: from $250/month (most sit between $250 and $500) — the pulse running on schedule, staying connected as your data shifts, and small changes when your business changes: a new metric, another recipient, a different cadence.

You can stop any month. It runs because it earns its place, not because you signed something.

Want the picture as well as the words? A pulse pairs naturally with a live Automated Dashboard — the pulse tells you what happened, the dashboard is where you go dig in. They solve different problems, and plenty of businesses only need one — I’ll tell you honestly which fits yours before you spend on either.

The free part

See a real pulse on your real numbers first

Before you spend anything, I’ll run one on your actual data — free.

  1. Send me a sample of your numbers.

    A recent export, a Google Sheet, or just tell me what you’d want to know every Monday. Two minutes.

  2. I build one real pulse in about a day.

    You get back an actual written summary of your week — the real thing, on your data. Not a mockup with someone else’s numbers in it.

  3. Keep it either way.

    If it’s right, the $1,000 setup turns that one pulse into something that arrives every Monday from then on. If it’s not, keep it anyway — no contract, no follow-up sequence.

No discovery call, no proposal to read. You see the finished thing first, then decide.

Who you’re working with

Who’s actually building it

I’m Colin McCarthy, and Automated Workflow is me — the person who answers your email is the person who builds your pulse and keeps it right. No account managers, no offshore hand-off, no ticket queue.

  • A real person in Gainesville, FL — working with small businesses everywhere in the US, over email and the tools your numbers already live in.
  • Your data stays private. Never shared, never used for anything else. NDA available on request — just ask before you send.
  • I answer my own phone. Want to talk through what your pulse should say before committing? Call or text and you get me, not a menu.
  • Trained craft, not a buzzword. Anthropic Academy certified — six credentials in AI-assisted automation — and verified on Upwork, where the same work is reviewed on a public platform.

Ready when you are

What would you want to know every Monday?

Tell me that, and send a sample of the numbers behind it. I’ll build you one real pulse on your own data, usually within a business day. Keep it either way.

Send Colin your numbers →

Or use the free-demo form — same thing, no email app required. Based in Gainesville, working with small businesses everywhere.

Questions people ask

The Pulse, answered

What is an AI weekly business report?
It's a short, plain-English write-up of your own numbers, generated and emailed on a schedule instead of you assembling it. A typical one reads like "you collected $18,400 last week, up 12%; two invoices are past 30 days; the Wilson job is running under quote." The AI writes the wording; the totals are computed by formula before it ever sees them, so the facts come from your real data rather than a model's guess. Setup is $1,000 flat, then from $250/month to run.
Will it email my customers without me knowing?
No — and that's a deliberate design decision, not a missing feature. The system works out who's overdue and what tone fits how long they've owed you, then writes the drafts and stops. Nothing reaches a customer until you approve it. Automation handles the remembering and the drafting; the relationship call stays with you. That's the whole reason it's safe to point at your customer list.
How is this different from a dashboard?
A dashboard is a screen you have to remember to open. A pulse is an email that arrives whether you remembered or not, already worded, so there's nothing to interpret. They answer different questions — the pulse tells you what happened in words, the dashboard is where you go dig in when something looks off — so which you want comes down to whether you would rather be told or go looking. The pulse is $1,000 setup + from $250/month; a live dashboard is a separate $650 build.
Can the AI get my numbers wrong?
It can't do the arithmetic, so it can't get the arithmetic wrong. Every total is computed by formula from your data first and handed to the AI as a fact; the AI's only job is turning those facts into readable sentences. Language models are strong writers and unreliable accountants, so I only let it do the part it's good at. I also check the machine that feeds it, which is most of what the setup fee buys.
What data does it need, and where does it live?
Wherever your numbers already are — a Google Sheet, a QuickBooks or Stripe export, a CSV your system spits out. You don't change systems to use this. If the sheet it needs to read is currently a mess, cleaning that up is the work I do anyway, and we sort it as part of setup.
What if I want to stop?
Stop any month. There's no contract and no cancellation step beyond telling me. It's priced to run because it earns its place — if a month goes by where it didn't, that's useful information and I'd rather you say so.